Collaborations

Katy Perry partners with LEGO


01 11 2022

Never Really Over hitmaker Katy Perry stars in the LEGO Christmas campaign, sporting a dress made out of bricks and riding on a life-sized LEGO vehicle created by children, showcasing 'the creative power and optimism that children possess'.

The American singer/songwriter commented 'As a LEGO fan who has built a lot of models with kids in the last few years, it was super heartwarming to see what happens when kids are in put in charge of holiday gift giving. Play comes in so many forms with no set of rules, and to see them apply that makes me hopeful for a really bright future for the generation'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.